Okay, so there's a whole industry that exists for the purpose of getting consumers to spend more. From strategically arranging items in the aisles of a grocery store to altering your emotional state with the "sexy" lighting in a coffee shop, market research has come a long way in really manipulating our desire to buy and to spend.
But have market researchers gone too far in developing a new technique that will allow them to literally rack our brains?
After reading this article, I don't think I will ever shop the same way again. Check it out...