Inga's Indulgence

Wednesday, March 30, 2011

Is market research going a bit too far?

Okay, so there's a whole industry that exists for the purpose of getting consumers to spend more. From strategically arranging items in the aisles of a grocery store to altering your emotional state with the "sexy" lighting in a coffee shop, market research has come a long way in really manipulating our desire to buy and to spend.

But have market researchers gone too far in developing a new technique that will allow them to literally rack our brains?

After reading this article, I don't think I will ever shop the same way again. Check it out...

http://www.foodnavigator-usa.com/Financial-Industry/What-is-the-dollar-value-of-a-food-sensation

2 comments:

  1. This was an interesting article. I think you're right, you can't go into the grocery store and shop like you used to. You have to know exactly what you're looking for so you're not swayed by these kinds of tactics. It's worse for kids, who are still so impressionable. Random, but this is why I love DVR/Teevo - no commercials!!

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  2. Haha! We may be getting smarter as consumers, but market researchers will always beat us to it...

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